GASOFER
VIDEO MARKETING FUNNEL
We design a proposal based on the stages of the video marketing funnel to create the content needed for video marketing campaigns on the platforms META, YOUTUBE AND TIKTOK.
STAGE 0: START UP
BRAND IDENTITY AND GUIDELINES
We’ll start by creating the brand’s corporate identity for its different social networks and platforms, so everything is consistent and in tune with the brand’s messaging and look and feel.
WHAT WE’LL DO
CORPORATE IDENTITY
- Color palette
- Brand line
- Typography
- Logo design/redesign
- Slogans
- BRANDBOOK
✨SMART PAGE
- Smart platform, hosting, and domain for one year.
- Website design and structure.
- SSL security certificate implementation (secure browsing)
- AI chatbot for lead generation.
- Tag Manager and Google Analytics implementation.
- Links to social media and WhatsApp Business.
- Responsive Website. ✨SMART PAGE optimized for digital marketing.
- Updates and optimization included.
SOCIAL MEDIA / FAN PAGE
- Facebook Fan Page.
- Instagram Professional Profile.
- TikTok Professional Profile.
- All social media accounts are created in alignment with the corporate identity.
IMAGE PRODUCTION | PRODUCT SHOOT
- Product photography for stock.
- Product and facility photography for stock.
This content will be used to fuel the website and social media during this and subsequent stages of the strategy.
STAGE 01: BRANDING
BRAND POSITIONING
At this stage, the goal is to raise brand awareness by capturing the attention of new users and sparking their curiosity to learn more about the brand through engaging content. The goal is to maximize coverage across the main channels, build brand awareness, and familiarize users with GASOFER.
WHAT WE’LL DO
MARKETING STRATEGY
RECOMMENDED STRATEGY CHANNELS
Content creation for:
YouTube Ads | Meta Ads FB IG | Tik Tok.
CONTENT CREATION | BRANDING | BRAND AWARENESS
VIDEO
- 3 COMMERCIAL VIDEOS up to 1 min. for the main campaign.
Total videos: 9 videos
WIDE 1080px x 1920px 9:16
VERTICAL 1920px x 1080px SQUARE 1080px X 1080px
STATIC ARTWORK
- 10 STATIC GRAPHICS: with the brand’s look and feel.
Total designs: 30 designs
WIDE 1080px x 1920px 9:16
VERTICAL 1920px x 1080px SQUARE 1080px X 1080px
COMMUNITY MANAGER
- Social media account analysis and optimization.
- Post publishing and scheduling on the required platforms.
- Community growth.
- Daily content calendar. (monthly delivery)
- Business hours: 11:00 a.m. to 5:00 p.m.
STAGE 02:
PERFORMANCE
LEAD GENERATION | CUSTOMERS
At this stage, we aim to attract customers with direct sales messages and calls to action that guide users toward the campaign objective, whether that’s direct sales (e-commerce), lead generation, app downloads, etc.
WHAT WE’LL DO
CONTENT CREATION | CONVERSIONS
CONTENT CREATION | CALL TO ACTION
VIDEO
- 4 animated product videos (promotions), up to 15 sec. with a call to action.
Total videos: 12 videos
- 2 animated videos of a STAR PRODUCT, up to 15 seconds long, with a call to action.
Total videos: 6 videos
WIDE 1080px x 1920px 9:16
VERTICAL 1920px x 1080px SQUARE 1080px X 1080px
- 2 VIDEOS on location. showing what the experience is like. (produced)
Total videos: 2 videos
STATIC ARTWORK
- 10 STATIC GRAPHICS: with the brand’s look and feel.
Total designs: 30 designs
WIDE 1080px x 1920px 9:16
VERTICAL 1920px x 1080px SQUARE 1080px X 1080px
VIDEO TYPES FOR THIS STAGE
.how to
.tips
.promotions
.offers
STAGE 03:
LOYALTY
RETENTION | COMMUNITY BUILDING
At this stage, the goal is to retain customers who may have already made a purchase or engaged with the brand, as well as drive likes and follows on sales channels.
WHAT WE’LL DO
CONTENT CREATION | CUSTOMER LOYALTY
CONTENT CREATION | BRAND LOYALTY, BRAND LOVERS
VIDEO
- 5 animated product videos, up to 15 sec. each, with a call to action.
Total videos: 15 videos
- 3 UGC VIDEOS recommending the brand.
Total videos: 12 videos
STATIC ARTWORK
- 10 STATIC GRAPHICS: with the brand’s look and feel.
Total designs: 30 designs
WIDE 1080px x 1920px 9:16
VERTICAL 1920px x 1080px SQUARE 1080px X 1080px
VIDEO TYPES FOR THIS STAGE
.UGC
.videos tendency
.videos featuring trending audio
.reactions
CAMPAIGN TIMELINE
STAGE 0
START UP:
2 weeks
STAGE 01
Branding:
1 month
STAGE 02
Performance: 3 months
STAGE 03
Loyalty:
1 month
INVESTMENT
STAGE 0:
$30,000 MXN
APRIL
STAGE 01: $35,000 MXN MAY
PHASE 02:
$35,000 MXN
JUNE
$35,000 MXN
JULY
$35,000 MXN
AUGUST
STAGE 03: $35,000 MXN
SEPTEMBER
BUNDLE PRICE *INCLUDES STAGES 01, 02, 03. (content creation).
✨BUNDLE PRICE : $155,000 MXN✨
*This proposal is valid for 10 business days from the date of issue.
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FREQUENTLY ASKED QUESTIONS
What exactly does Rockstar do?
ROCKSTAR is a VideoMarketing creative agency focused on creating digital content specifically planned for each platform or social network. We also create measurable VideoMarketing campaigns focused on the specific objectives of each brand or business, directing traffic to your ideal customer through digital tools and thanks to Rockstar's partnerships with Google, YouTube, Instagram, Facebook and TikTok.
What do I need to do if I want a VIDEO MARKETING strategy for my brand, company, or business?
Just contact us via WhatsApp or email to schedule a video call for a video marketing CONSULTATION for your brand or business.
Woooow! You're one step away from becoming the Rockstar of your business!
Will I be in touch with someone who can walk me through everything about my video marketing campaigns?
Absolutely. Once you sign up for Rockstar’s services, we’ll assign you an Account Manager who will provide you with a monthly campaign report. We’ll use this data to make daily improvements, monitoring and verifying that your campaigns are performing, optimizing your budget, and making updates to provide better service.
Is there a minimum contract term?
For a marketing campaign to start delivering results, it must go through different learning stages so data can be measured and collected. Therefore, it takes at least 3 months for a campaign to start delivering results.
Do I own the social media accounts created for my brand?
Yes, all social media accounts are entirely yours after the contract ends.
Do I have to come up with the content and campaign ideas myself?
Not necessarily. We’ll plan your brand’s marketing strategy together, with both teams working hand in hand, and come up with the ideas as a team.
Once I sign up, how long will it take to get my website?
Once we have all the information, content, and creative assets, website delivery will take 15 business days.
Does the investment in creating content for my social media include paid advertising on the platforms?
No. The minimum investment for each platform is $5,000 MXN, since a lower investment won’t deliver any positive results.
Once I hire ROCKSTAR, how long will it take for my website to be ready?
Once we have all the information, content, and creative assets, website delivery will take 15 business days.
What happens to my website if I no longer want to work with Rockstar when the contract ends?
The contract for ✨SMART WEB PAGES is annual, so if you ended your contract with Rockstar and your year of service is not yet complete, it will remain active. At the end of the annual term, you can renew or cancel it.
ARE YOU READY
TO BE
ROCKSTAR?