I 💛

SNACKS

VIDEO MARKETING FUNNEL

After analyzing the brand I💛 SNACKS, we designed a proposal based on the stages of the video marketing funnel to create the content needed for video marketing campaigns on the META, YOUTUBE AND TIKTOK platforms.


 STAGE ZERO: START UP

BRAND IDENTITY AND GUIDELINES

We’ll start by creating the brand’s corporate identity for its different social networks and platforms, so everything is consistent and in tune with the brand’s messaging and look and feel.


WHAT WE’LL DO

CORPORATE IDENTITY

  • Color palette
  • Brand line
  • Typography
  • Logo design/redesign
  • Slogans


✨SMART WEB PAGE

  • Smart platform, hosting, and domain for one year.
  • Website design and structure.
  • SSL security certificate implementation (secure browsing)
  • Up to 3 sections.
  • AI chatbot for lead generation.
  • Tag Manager and Google Analytics implementation.
  • Links to social media and WhatsApp Business.
  • Responsive Website.
  • Updates and optimization included.


SOCIAL MEDIA / FAN PAGE

  • Facebook Fan Page.
  • Instagram Professional Profile.
  • TikTok Professional Profile.
  • All social media accounts are created in alignment with the corporate identity.


IMAGE PRODUCTION | PRODUCT SHOOT

  • Product photography for stock.
  • Product and facility photography for stock.

This content will be used to populate the website and social media during this and the following stages of the strategy.


FIRST STAGE: BRANDING

BRAND POSITIONING

At this stage, the goal is to raise brand awareness by capturing the attention of new users and sparking their curiosity to learn more about the brand through engaging content. This stage focuses on achieving the broadest possible reach across key channels to build brand awareness and familiarize users with the I love snacks concept.

WHAT WE’LL DO

MARKETING STRATEGY

RECOMMENDED STRATEGY CHANNELS


Google Ads Youtube | Meta Ads FB IG | Tik Tok.

  • Platform-level budget optimization.
  • Advertising account setup.
  • Segmentation | Buyer persona | Target audience

*RECOMMENDED MINIMUM MONTHLY PLATFORM SPEND $5,000

CONTENT CREATION | BRANDING | BRAND AWARENESS

VIDEO

  • 3 COMMERCIAL VIDEOS up to 1 min. for the main campaign.

Total videos: 9 videos

WIDE 1080px x 1920px   9:16  VERTICAL  1920px x 1080px   SQUARE 1080px X 1080px

STATIC ARTWORK

  • 10 STATIC GRAPHICS: with the brand’s look and feel.

Total designs: 30 designs

WIDE 1080px x 1920px   9:16  VERTICAL  1920px x 1080px   SQUARE 1080px X 1080px

COMMUNITY MANAGER

  • Social media account analysis and optimization.
  • Post publishing and scheduling on the required platforms.
  • Community growth.
  • Daily content calendar. (monthly delivery)
  • Business hours: 11:00 a.m. to 5:00 p.m.
  • Paid advertising*


SECOND STAGE: PERFORMANCE 

LEAD GENERATION | CUSTOMERS

At this stage, we aim to attract customers with direct sales messages and calls to action that guide users toward the campaign objective, whether that’s direct sales (e-commerce), lead generation, app downloads, etc.

WHAT WE’LL DO

CONTENT CREATION | CONVERSIONS

CONTENT CREATION | CALL TO ACTION

VIDEO

  • 4 animated product videos up to 15 sec. with a call to action.

Total videos: 12 videos

  • 2 animated videos of a STAR PRODUCT, up to 15 seconds long, with a call to action.

Total videos: 6 videos

WIDE 1080px x 1920px   9:16  VERTICAL  1920px x 1080px   SQUARE 1080px X 1080px

  • 2 VIDEOS  on location. showing what the experience is like. (produced)

Total videos: 2 videos

STATIC ARTWORK

  • 10 STATIC GRAPHICS: with the brand’s look and feel.

Total designs: 30 designs

WIDE 1080px x 1920px   9:16  VERTICAL  1920px x 1080px   SQUARE 1080px X 1080px

VIDEO TYPES FOR THIS STAGE

.how to

.tips

.promotions 

.offers

THIRD STAGE: LOYALTY

RETENTION | COMMUNITY BUILDING

At this stage, the goal is to retain customers who may have already made a purchase or engaged with the brand, as well as drive likes and follows on sales channels.

WHAT WE’LL DO

CONTENT CREATION | CUSTOMER LOYALTY

CONTENT CREATION | BRAND LOYALTY, BRAND LOVERS

VIDEO

  • 5 animated product videos, up to 15 sec. each, with a call to action.

Total videos: 15 videos

  • 3 UGC VIDEOS recommending the brand.

Total videos: 12 videos

STATIC ARTWORK

  • 10 STATIC GRAPHICS: with the brand’s look and feel.

Total designs: 30 designs

WIDE 1080px x 1920px   9:16  VERTICAL  1920px x 1080px   SQUARE 1080px X 1080px

VIDEO TYPES FOR THIS STAGE

.UGC

.videos tendency

.videos featuring trending audio

.reactions


CAMPAIGN TIMELINE


PHASE 0 (START UP): 2 weeks

STAGE 1 (Branding): 1 month

STAGE 2 (Performance): 2 months

STAGE 3 (Loyalty): 1 month


INVESTMENT

STAGE 0: $20,000 MXN  SEPTEMBER

STAGE 1: $20,000 MXN OCTOBER

 STAGE 2: $20,000 MXN NOVEMBER NOVEMBER

 PHASE 3: $20,000 MXN DECEMBER


AD SPEND: *RECOMMENDED MINIMUM MONTHLY INVESTMENT PER PLATFORM  $5,000

✨BUNDLE PRICE :  $70,000 MXN✨

⚡️⚡️⚡️⚡️⚡️⚡️⚡️⚡️⚡️⚡️

FREQUENTLY ASKED QUESTIONS

  • What exactly does Rockstar do?

    ROCKSTAR is a VideoMarketing creative agency focused on creating digital content specifically planned for each platform or social network. We also create measurable VideoMarketing campaigns focused on the specific objectives of each brand or business, directing traffic to your ideal customer through digital tools and thanks to Rockstar's partnerships with Google, YouTube, Instagram, Facebook and TikTok.

  • What do I need to do if I want a VIDEO MARKETING strategy for my brand, company, or business?

    Just contact us via WhatsApp or email to schedule a video call for a video marketing CONSULTATION for your brand or business.


    Woooow! You're one step away from becoming the Rockstar of your business!

  • Will I be in touch with someone who can walk me through everything about my video marketing campaigns?

    Absolutely. Once you sign up for Rockstar’s services, we’ll assign you an Account Manager who will provide you with a monthly campaign report. We’ll use this data to make daily improvements, monitoring and verifying that your campaigns are performing, optimizing your budget, and making updates to provide better service.

  • Is there a minimum contract term?

    For a marketing campaign to start delivering results, it must go through different learning stages so data can be measured and collected. Therefore, it takes at least 3 months for a campaign to start delivering results.

  • Do I own the social media accounts created for my brand?

    Yes, all social media accounts are entirely yours after the contract ends.

  • Do I have to come up with the content and campaign ideas myself?

    Not necessarily. We’ll plan your brand’s marketing strategy together, with both teams working hand in hand, and come up with the ideas as a team.

  • Once I sign up, how long will it take to get my website?

    Once we have all the information, content, and creative assets, website delivery will take 15 business days.

  • Does the investment in creating content for my social media include paid advertising on the platforms?

    No. The minimum investment for each platform is $5,000 MXN, since a lower investment won’t deliver any positive results.

  • Once I hire ROCKSTAR, how long will it take for my website to be ready?

    Once we have all the information, content, and creative assets, website delivery will take 15 business days.

  • What happens to my website if I no longer want to work with Rockstar when the contract ends?

    The contract for ✨SMART WEB PAGES is annual, so if you ended your contract with Rockstar and your year of service is not yet complete, it will remain active. At the end of the annual term, you can renew or cancel it.

ARE YOU READY

TO BE

ROCKSTAR?