ROCKSTAR BUSINESS PLAN | TIKTOK LIVE

WHAT IS ROCKSTAR:

Rockstar Business is a creative and digital marketing agency located in Coapa, in the south of Mexico City. We specialize in creating strategic content for brands and businesses, as well as developing and implementing marketing campaigns on digital platforms such as social media and Google Ads.

As a Google PREMIER Partner, we’re certified as one of the most skilled and trusted agencies for managing high-performance digital campaigns. This recognition reflects our experience and commitment to real results.

At Rockstar Business, we like to be disruptive. We think outside the box, always looking to stand out and make an impact with every idea, piece of content, or strategy we develop. More than just providing a service, we love supporting our clients at every stage of their journey, from content conceptualization to the execution and optimization of their marketing campaigns.

We believe in powerful ideas, creativity driven by objectives, and building long-term relationships with every brand that puts its trust in us.


1. TIKTOK LIVE ACQUISITION STRATEGY

Overall Objective:

Attract and convert content creators who go live on TikTok and bring them into the “TikTok Live” program, where they’ll receive support, tips, best practices, and tools to monetize effectively on the platform.


1. Target Audience (Target)

  • Active creators who already go live regularly.
  • Users with the potential to go live, but who aren’t doing it professionally yet.

Niche users and creators: entertainment, makeup, fashion, gaming, education, lifestyle, live selling.

2. Attraction Strategy

 A) Strategic Lives (TikTok Live content)


Use your own lives as an acquisition tool.

Suggested format for live:

  • "Tips for getting more views on your live streams"
  • “Common TikTok Live Mistakes and How to Avoid Them”
  • "How to Monetize on TikTok Live from Scratch"
  • Interviews with streamers who are already monetizing
  • Q&A sessions with experts


Live objective:

Provide free value that sparks interest and curiosity in joining the program.

Call to Action in every live stream:

“Want to take your lives to the next level? Join our TikTok Live program. Comment: ‘I want to join’ or send us a DM.”

B) TikTok Marketing Campaign


Goal:


Expand the program’s reach beyond the lives.




a) TikTok content (organic + paid)



  • Educational hook-style microvideos (15–30s):
  • "If you go live but don't make money, this is for you"
  • "The secret of the streamers making a living on TikTok Live"
  • "Avoid these mistakes when doing a TikTok Live"
  • Style: native, direct, fast-paced, with a TikTok aesthetic.
  • CTA: Direct users to the live stream or a simple application form.






b) TikTok Ads (Spark Ads + In-Feed Ads)





  • Leverage organic videos that perform well by boosting them with Spark Ads.
  • Drive traffic to:
  • A TikTok profile with more information
  • A WhatsApp link or application form

Or to a private group (on Telegram or WhatsApp)


3. Conversion Strategy

A) Community Group



  • Create a private group for exclusive content, announcements about special sessions, downloadable resources, and more.
  • This builds a sense of belonging and encourages active participation.

B) One-on-one follow-up


Assign each new prospect a program ambassador or advisor to explain the benefits and guide them through onboarding.



4. Supporting Content

  • Free mini ebook: “Basic Guide to Monetizing with TikTok Live”
  • TikTok carousels or reels with facts like:
  • “Top 5 creators who make the most money with live streams”
  • “How much can you earn with TikTok Live?”

Testimonials and success stories

5. Key KPIs for Rockstar

  • Total reach of the live streams
  • Number of interested comments (“I want to join,” DMs received)
  • Clicks or form leads
  • New active program members
  • Average time per live
  • % of users retained after their first interaction
  • 30 creators per month minimum
  • A pool of 250 creators in the first 6 months


INCENTIVES | GIFTS | COMMISSIONS


In addition to personalized support, ongoing training, and best practices to optimize your live streams, the Rockstar  TikTok Live program also features an incentive system designed to motivate and reward the most committed and successful creators.


The main additional benefits include:

  • Gifts and professional streaming equipment (lights, microphones, stands, etc.) that participants can receive based on their performance monetizing their content.
  • Direct commissions: streamers can earn a percentage of the revenue generated by their activity on TikTok Live. The base commission starts at 8% and can increase depending on two factors:
  • The effective streaming hours per month.
  • The number of “diamonds” earned during their live streams.
  • Exclusive in-person events where creators can meet other streamers, receive training from digital content experts, and take part in special community activities.

This model aims not only to drive the growth and professional development of streamers, but also to build a strong, active, and well-rewarded community within the TikTok Live ecosystem.




Organizational Structure

from Rockstar |  TikTok Live

1. Project Management


José Luis Luna – Project Director Responsible for overseeing and directing the project as a whole. He has the final say in strategic decisions and will be responsible for:

  • Approve actions, proposals, and changes.
  • Give the team clear direction.
  • Monitor progress toward overall objectives.
  • Ensure the program's focus remains aligned with the agency's values and goals.





2. Operations Director


Oscar Lemus – Director of Operations Responsible for making sure the team runs smoothly day to day. His focus is on the project’s operations and analytics:

  • Oversee internal processes.
  • Monitor "backstage" metrics (performance, streaming hours, diamonds earned).
  • Identify opportunities for improvement.
  • Give the team and creators feedback to optimize results.

3. Creator Support


Luis Dávalos – Content and Training Lead will work directly with the streamers to help improve their performance:

  • Provide personalized one-on-one guidance.
  • Offer content recommendations and best practices.
  • Coordinate group sessions or specialized training.
  • Get feedback from the communications team to adjust support strategies.




4. Creator Support and Communication


Frank Ferrer & Ángel Díaz – Direct Communications Team Responsible for being the creators’ first point of contact through the official channels: TikTok, Telegram and WhatsApp.

  • Answer questions and route requests.
  • Monitor concerns or issues that could affect streamer performance.
  • Share all relevant information with Luis Dávalos for strategic guidance.
  • Ensure smooth, personal, and consistent communication with every creator in the program.


ECOSYSTEM ANALYSIS

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