VIDEO MARKETING FUNNEL

After analyzing the GERMANY CLEAN brand, we developed a proposal based on the stages of the video marketing funnel to create the content needed for the video marketing campaign on the META platform.

FIRST STAGE: BRANDING

Branding | Campaign focus:  (at this stage, the goal is to raise awareness of a brand or product by capturing users’ attention and sparking curiosity among potential customers.)

CAMPAIGN PILLAR CONTENT:

Advertising spots: to raise awareness of your brand or business, we recommend creating at least 3 videos in different formats, all based on the same editorial and communications approach.

STILLS:

Static creative assets that complement and reinforce the video materials must be included throughout every stage of the funnel. (at least 10 in all formats)

SECOND STAGE: PERFORMANCE 

LEAD GENERATION | SALES

At this stage, we aim to attract customers with direct sales messages and calls to action that guide users toward the campaign objective, whether that’s direct sales (e-commerce), lead generation, app downloads, etc.

VIDEO TYPES FOR THIS STAGE (MINIMUM 10 PIECES OF CONTENT)

.how to

.tutorials

.before and after

.tips

.success stories

.promotions 

.offers

THIRD STAGE: LOYALTY

RETENTION | COMMUNITY BUILDING

At this stage, the goal is to retain customers who may have already made a purchase or engaged with the brand, as well as drive likes and follows on sales channels.

VIDEO TYPES FOR THIS STAGE (MINIMUM 10 CREATIVE ASSETS)

.UGC

.videos tendency

.videos featuring trending audio

.reactions

CONTENT PROPOSAL GERMANY CLEAN 2024

STAGE 1 (Branding): 3 campaign theme videos | branding | 15 campaign theme aesthetic assets.

STAGE 2 (Performance): 10 short videos up to 20 sec | sales.

STAGE 3 (Loyalty): 5 UGC | success stories.

IN ALL REQUIRED VERSIONS:

WIDE 1080px x 1920px | 9:16 VERTICAL  1920px x 1080px | SQUARE 1080px X 1080px

CAMPAIGN LINE

CAMPAIGN NAME:  "CAZAMUGRES"

CHARACTER: GERMANY CLEAN MAN

objective:

Build brand awareness and generate leads through a fun and creative campaign.

target:

For homemakers and owners of offices and businesses with living rooms and carpets.

how:

We'll create a series of 3 commercials and supporting content, maintaining the same concept and structure to attract the target audience.

Highlighting points such as:

Speed

cleaning

effective

CHARACTER |

GERMANY CLEAN MAN 

Germany Clean man is a GERMANY CLEAN cleaning technician who is fast, skilled, friendly and efficient.

punch line:

"We really do get rid of the grime!"

We want to show our target audience that we’ll do whatever it takes to get to our destination and clean, treat, and disinfect the rooms quickly and effectively.

CREATIVE

GERMANY CLEAN PLOT "CAZAMUGRES".

GERMANY CLEAN MAN is driving at full speed, with a cleaning machine as his copilot. They’re both wearing seat belts. At one point, the driver says to his cleaning machine, gesturing toward it with his hand, “We’re almost there.”

The driver stops and gets out of the vehicle, taking out his cleaning machine, which he carries on his back like the Ghostbusters. He hurries toward the door of a house, where a man/woman (Character B) is waiting with a distressed expression. Character B frantically steps aside to let him into the house while shouting, “It’s there, it’s right there, that abomination!”

The Germany technician responds immediately and gets to work.

Character B shows her gratitude and, with a smile, says, “Thank you, GERMANY CLEAN. Without your help, my living room wouldn’t be ready for this afternoon’s meeting.”

at the end, a voice announces a benefit you’ll get in your life when you hire GERMANY CLEAN’s services. Example: With Germany Clean, feel proud of your living room. All of this with a shot of the living room with people in it. At the end, a call comes in on the technician’s phone. He answers and says, “GERMANY CLEAN… understood, we’re on our way.”

and runs off to her next mission. 

INVESTMENT

 STAGE 1: $30,000 MXN

 STAGE 2: $20,000 MXN

 STAGE 3: $15,000 MXN

✨BUNDLE PRICE :  $50,000 MXN✨

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